• Bungalow with a coquina porch in Fullerwood Park, St. Augustine

    Why Online Home Value Estimates Miss the Mark in Northeast Florida (and What to Use Instead)

    Can You Trust the Number an Online Estimate Gives You? You type your address into a website late at night, mostly out of curiosity. A number pops up, glowing and confident. You feel a flash of excitement, or a flash of worry, depending on the number. You text it to your spouse. You mention it to a f

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  • Cottage under Spanish moss in Fullerwood Park, St. Augustine, FL

    Why the $400s Market and the $1 Million Market Move on Different Clocks in Northeast Florida

    Why Does Your Neighbor's Home Sell in a Week While Yours Sits? You hear it at a neighborhood cookout. One friend says her house sold in four days. Another says his has been listed for three months. Both are in the same county. Both are smart, well-prepared sellers. They are not wrong, and they are n

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  • San Jose Country Club clubhouse and front lawn in Jacksonville, Florida

    Jacksonville Golf and Country Club Memberships: What Each One Costs

    Turn off San Jose Boulevard at the right driveway and you're on a Donald Ross course that has been there since 1925. Head east to Hodges Boulevard and you'll find a club Jim Furyk just redesigned, and a few minutes away, another one about to rebuild its course from scratch. Jacksonville has more pri

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