Home not selling?

Home Not Selling in St. Augustine?

When a home in St. Augustine or St. Augustine Beach sits, it usually comes down to price against today's competition, how the home shows online, or the right buyers never seeing it. Acting while the home is still listed matters, because homes here that came off the market and sold later took about seven months in total and sold for less. Joey Larsen, a REALTOR® with La Rosa Realty North Florida, helps St. Augustine and St. Augustine Beach homeowners in St. Johns County sell after their home didn't.

By Joey Larsen, REALTOR® with La Rosa Realty North Florida. Updated October 2026.

22%of homes came off the market without selling (850 of 3,783)
58 daysmedian days on market for homes that sold on their first listing
221 daysmedian total days on market for homes that sold after coming off
94.7% vs 87.1%share of highest asking price: first-try sales vs. homes that stalled

What's happening in St. Augustine right now

Over the past 12 months, 850 of 3,783 homes (22%) in St. Augustine's three main ZIP codes came off the market at least once without selling. Homes that sold on their first listing spent a median of 58 days on the market and sold for 94.7% of their highest asking price. Homes that came off the market first spent a median of about 221 days on the market in total and sold for 87.1%.

Right now, 589 of the 1,029 homes listed in these ZIP codes have been on the market 60 days or more, and 531 have already cut their price (median cut: 4.9%). The higher end is stalling most: 30% of homes asking $660,000 or more came off the market without selling, compared with about 20% under $450,000.

St. Augustine Beach / Anastasia Island (32080) St. Augustine (32084) South St. Augustine (32086)
Homes that came off without selling 328 of 1,277 (26%) 362 of 1,514 (24%) 160 of 992 (16%)
Sold on first listing: median days on market 53 61 57
Sold on first listing: % of highest asking price 94.0% 94.8% 95.1%
Sold after coming off: median total days on market 253 204 217
Sold after coming off: % of highest asking price 86.0% 87.6% 88.9%
Listed now and on the market 60+ days 230 of 382 218 of 390 141 of 257

Source: realMLS and St. Augustine & St. Johns County Board MLS data for ZIP codes 32080, 32084 and 32086, October 2025 to October 2026, analyzed by Joey Larsen. Homes are counted once even if they were listed more than once or in both MLSs. Total days add up each listing's days on the market within this 12-month window.

Why homes stall in St. Augustine

  • Price against today's competition. With more than a thousand homes for sale across these ZIP codes, buyers have choices, and they compare your home with what's listed this week.
  • The higher price points. Above about $660,000, fewer buyers are shopping and each one looks harder. A price that's a little high costs more time up here.
  • The first impression online. The first photo and the first two lines of the description decide who clicks. Lead with what makes the home worth the drive: the water, the porch, the walk to the Bridge of Lions, the lot.
  • Insurance and flood questions. Near the water and on Anastasia Island, buyers ask about the flood zone, elevation and insurance early. Unanswered questions slow them down.
  • The terms. Many buyers shop by monthly payment and cash to close. A closing-cost credit or a seller-paid rate buydown can bring a buyer back when a price cut wouldn't.

What Joey Larsen does differently with a home that didn't sell

  • Finds out who is really buying. Joey looks at recent sales of homes like yours nearby: how those buyers paid and where they were moving from. Then the description, the lead photo and the places it's promoted get rewritten for that buyer.
  • Changes the terms before the price. When a seller doesn't want to lower the price, Joey puts the net numbers side by side: a seller-paid rate buydown or closing-cost credit next to a price cut, using the concessions nearby buyers actually received.
  • Takes the home to the agents with matching buyers. Joey contacts the agents whose buyers match the home and the agents who recently closed similar homes nearby, instead of waiting on the MLS alone.

Already listed with another agent?

Your listing agreement is with your current brokerage, so start with a conversation with your agent about what's working and what isn't, and read your agreement before making other plans. If your listing has ended, or your brokerage has released you, Joey Larsen is glad to take a fresh look.

Questions St. Augustine sellers ask

How long should a home take to sell in St. Augustine?

Over the past 12 months, homes that sold on their first listing spent a median of 58 days on the market across St. Augustine's three main ZIP codes: 53 days in 32080, 61 in 32084 and 57 in 32086. If you're past 60 to 90 days with showings and no offers, the market is telling you something about price, presentation or terms.

Should I lower my price or wait?

Waiting has been expensive here. Homes that came off the market and sold later got a median of 87.1% of their highest asking price, compared with 94.7% for first-time sales. Before you cut, compare the price change with a closing-cost credit or rate buydown.

Can I get out of my listing agreement in Florida?

Most Florida listings use an Exclusive Right of Sale agreement with a set end date, and a seller usually can't cancel early on their own. You can ask your brokerage for a release; Florida Realtors forms allow a conditional or unconditional termination if the brokerage agrees. Read your agreement first. This isn't legal advice.

What happens if my listing expires?

The home comes off the MLS and the agreement ends, so you can relist with the same agent, hire a new one, or wait. Before relisting, update your disclosures: Florida sellers must disclose known defects, including anything a buyer's inspection turned up, and the Florida flood disclosure is due at or before contract.

Is it better to take my home off the market for a while?

Sometimes, if you have no deadline and want to make real changes. But of the 850 St. Augustine homes that came off the market in the past year, 490 are still off it. A pause works when something changes before you come back: price, condition, presentation or terms.

Get a second opinion

If your St. Augustine home has been sitting, or your listing just ended, Joey Larsen will walk through it with you: what the local numbers say, what buyers are seeing, and what Joey would change. No pressure and no obligation. Call or text Joey at (904) 863-6679.

Book a 15-minute callCall (904) 863-6679

About Joey Larsen

Joey Larsen is a REALTOR® with La Rosa Realty North Florida LLC who helps St. Augustine and St. Augustine Beach homeowners in St. Johns County sell after their home didn't. A U.S. Army veteran licensed in Florida since 2014, Joey has lived in St. Johns County for more than a decade, first in Nocatee and now in Ponte Vedra Beach. The Retire Me To Florida Team at La Rosa Realty North Florida holds a 4.9-star rating from 102 Google reviews (October 2026).

La Rosa Realty North Florida LLC · 9250 Baymeadows Rd #230, Jacksonville, FL 32256 · (904) 863-6679 · Florida license 3296382

Sources