Home not selling?
Home Not Selling in World Golf Village or Palencia?
When a resale home around World Golf Village or Palencia sits, it usually comes down to price against today's competition, including the brand-new homes builders are selling a few miles away, how the home shows online, or the right buyers never seeing it. Acting while the home is still listed matters, because resale homes here that came off the market and sold later took about six and a half months in total and sold for less. Joey Larsen, a REALTOR® with La Rosa Realty North Florida, helps World Golf Village and Palencia homeowners in St. Johns County sell after their home didn't.
- What's happening around World Golf Village and Palencia right now
- Why resale homes stall here
- What Joey Larsen does differently with a home that didn't sell
- Already listed with another agent?
- Questions World Golf Village and Palencia sellers ask
- Get a second opinion
What's happening around World Golf Village and Palencia right now
Over the past 12 months, 690 of 2,409 resale homes (29%) in ZIP codes 32092 and 32095, which take in World Golf Village, Murabella, SilverLeaf, Shearwater, Trailmark, Palencia, Bannon Lakes and Beacon Lake, came off the market at least once without selling. Resale homes that sold on their first listing spent a median of 49 days on the market and sold for 95.8% of their highest asking price. Resale homes that came off the market first spent a median of about 199 days on the market in total and sold for 89.9%.
New construction is the other half of this market. 1,226 of the 2,631 homes sold (47%) were brand new, and only 86 of 1,670 new homes came off the market without selling. Right now, 284 of the 520 resale homes listed have been on the market 60 days or more, and 303 have already cut their price (median cut: 3.6%).
| World Golf Village area (32092) | Palencia / North St. Augustine (32095) | |
|---|---|---|
| Resale homes that came off without selling | 447 of 1,606 (28%) | 243 of 804 (30%) |
| Resale, sold on first listing: median days on market | 51 | 45 |
| Resale, sold on first listing: % of highest asking price | 96.0% | 95.5% |
| Resale, sold after coming off: median total days on market | 189 | 220 |
| Resale, sold after coming off: % of highest asking price | 91.2% | 88.5% |
| Resale homes listed now and on the market 60+ days | 189 of 348 | 95 of 172 |
| Homes sold that were new construction | 960 of 1,904 (50%) | 266 of 727 (37%) |
Source: realMLS and St. Augustine & St. Johns County Board MLS data for ZIP codes 32092 and 32095, October 2025 to October 2026, analyzed by Joey Larsen. Resale figures leave out homes marked as new construction. Homes are counted once even if they were listed more than once or in both MLSs. Total days add up each listing's days on the market within this 12-month window.
Why resale homes stall here
- Price against today's competition, new homes included. A buyer looking at a resale in Murabella or Palencia may tour a new build in SilverLeaf or Shearwater the same weekend, and compare the price, the payment and what's included.
- Builder incentives. Builders here reported a seller concession on 45% of their sales, with a median of $13,000, often aimed at the buyer's rate or closing costs. A resale that offers nothing can look expensive next to that.
- The first impression online. The first photo and the first two lines of the description decide who clicks. Lead with what a new build can't offer yet: the finished yard, the golf course or preserve view, the screened lanai, no construction next door.
- Townhomes and monthly costs. Resale townhomes came off the market without selling more often than single-family homes (37% vs. 28%). Buyers ask early about HOA and CDD fees and what they cover.
- The terms. Many buyers shop by monthly payment and cash to close. A closing-cost credit or a seller-paid rate buydown can bring a buyer back when a price cut wouldn't.
What Joey Larsen does differently with a home that didn't sell
- Finds out who is really buying. Joey looks at recent sales of homes like yours nearby: how those buyers paid and where they were moving from. Then the description, the lead photo and the places it's promoted get rewritten for that buyer.
- Changes the terms before the price. When a seller doesn't want to lower the price, Joey puts the net numbers side by side: a seller-paid rate buydown or closing-cost credit next to a price cut, using the concessions nearby buyers actually received, the builders' included.
- Takes the home to the agents with matching buyers. Joey contacts the agents whose buyers match the home and the agents who recently closed similar homes nearby, instead of waiting on the MLS alone.
Already listed with another agent?
Your listing agreement is with your current brokerage, so start with a conversation with your agent about what's working and what isn't, and read your agreement before making other plans. If your listing has ended, or your brokerage has released you, Joey Larsen is glad to take a fresh look.
Questions World Golf Village and Palencia sellers ask
How long should a home take to sell around World Golf Village?
Over the past 12 months, resale homes that sold on their first listing spent a median of 49 days on the market across 32092 and 32095: 51 days around World Golf Village and 45 around Palencia. If you're past 60 to 90 days with showings and no offers, the market is telling you something about price, presentation or terms.
How do I compete with new construction?
Price against the new homes buyers are touring, not just other resales. Then match the part of the builder's offer buyers care about most, usually the monthly payment or the cash to close, with a closing-cost credit or a rate buydown. And sell what a new build can't: a finished yard, upgrades already in place, and a move-in date weeks away instead of months.
Should I lower my price or wait?
Waiting has been expensive here. Resale homes that came off the market and sold later got a median of 89.9% of their highest asking price, compared with 95.8% for first-time sales. Before you cut, compare the price change with a closing-cost credit or rate buydown.
Do CDD fees make a home harder to sell?
Not on their own. About half of resale homes here (1,156 of 2,409) carry a CDD fee, and they came off the market without selling at the same rate as homes without one (29%). What matters is that buyers see the full monthly cost up front, so put the CDD and HOA amounts in the listing.
Is it harder to sell in a 55+ community here?
Not by the numbers. Over the past year, 34 of 126 resale homes in 55+ communities in 32092 and 32095 came off the market without selling (27%), about the same as the rest of the market (29%). Price against the other 55+ homes for sale, new and resale, since that's what those buyers compare.
Can I get out of my listing agreement in Florida?
Most Florida listings use an Exclusive Right of Sale agreement with a set end date, and a seller usually can't cancel early on their own. You can ask your brokerage for a release; Florida Realtors forms allow a conditional or unconditional termination if the brokerage agrees. Read your agreement first. This isn't legal advice.
What happens if my listing expires?
The home comes off the MLS and the agreement ends, so you can relist with the same agent, hire a new one, or wait. Before relisting, update your disclosures: Florida sellers must disclose known defects, including anything a buyer's inspection turned up, and the Florida flood disclosure is due at or before contract.
Get a second opinion
If your home around World Golf Village or Palencia has been sitting, or your listing just ended, Joey Larsen will walk through it with you: what the local numbers say, what buyers are seeing, and what Joey would change. No pressure and no obligation. Call or text Joey at (904) 863-6679.
About Joey Larsen
Joey Larsen is a REALTOR® with La Rosa Realty North Florida LLC who helps World Golf Village and Palencia homeowners in St. Johns County sell after their home didn't. A U.S. Army veteran licensed in Florida since 2014, Joey has lived in St. Johns County for more than a decade, first in Nocatee and now in Ponte Vedra Beach. The Retire Me To Florida Team at La Rosa Realty North Florida holds a 4.9-star rating from 102 Google reviews (October 2026).
La Rosa Realty North Florida LLC · 9250 Baymeadows Rd #230, Jacksonville, FL 32256 · (904) 863-6679 · Florida license 3296382
Sources
- Home sale data: realMLS and St. Augustine & St. Johns County Board MLS residential listings for ZIP codes 32092 and 32095, all statuses, October 18, 2025 to October 18, 2026, exported and analyzed by Joey Larsen. Homes listed more than once, or in both MLSs, are counted once. Resale figures leave out homes marked as new construction; concessions are seller concessions reported in the MLS.
- Florida listing agreements: Florida Statutes 475.25(1)(r) and Florida Realtors, conditional vs. unconditional termination.
- Florida flood disclosure: Florida Statutes 689.302.