• Dune grass by the beach in Atlantic Beach, FL

    Fishing Charters and Guided Trips on the First Coast

    Thinking About Booking a Guide Instead of Figuring It Out Alone? You could buy a boat. You could buy the rods, learn the tides, figure out which creek holds fish on a falling tide in October, and spend three seasons getting good at it. Plenty of people do exactly that and love every minute. Or you c

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  • Bright living room with a ceiling fan in Jacksonville, FL

    No Basement, No Attic: How Florida Homes Change the Way You Store Your Life

    Where Does Everything Go When the House Has No Downstairs? The realization tends to hit somewhere around the third moving box. You are standing in a bright, open Florida home in Nocatee or Shearwater or Palencia, and the layout is genuinely beautiful, and then you ask the question out loud: where do

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  • Downtown skyline and street light in Jacksonville, FL

    Should You Move to Florida Before You Retire or After?

    Is There a Right Time to Make the Move? You have the spreadsheet. You have the target date circled. And somewhere in the middle of all that planning, a question surfaces that the spreadsheet cannot answer: do we go now while we are still working, or do we wait until the paycheck stops and go clean?

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