• Bench above the dunes in Vilano Beach, FL

    Where to Take Out-of-Town Guests on the First Coast

    The guests are booked. Now what do you actually do with them? It happens the moment you move somewhere people want to visit. The texts start. When can we come down? And suddenly you are the tour guide for a region you are still learning yourself. The good news is the First Coast makes it easy to loo

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  • Colonial-style home under a live oak in Fullerwood Park, St. Augustine

    The Year-Round Florida Wardrobe: What You Actually Wear Here

    Ever think about what a whole closet full of coats is really costing you? One of the first things transplants do after moving to the First Coast is stare at their closet in mild disbelief. There is the heavy wool coat. The snow boots. The rack of sweaters. And the slow realization that most of it is

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  • Bridge over the St. Johns River, Jacksonville, FL

    How to Choose the Right Northeast Florida Community for Retirement

    How do you pick just one when they all look good online? Here is the problem with researching Northeast Florida from your kitchen table a thousand miles away. Every community looks fantastic in the photos. Nocatee, Shearwater, RiverTown, Ponte Vedra Beach, the beaches, they all show you smiling peop

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