• City with a bridge in the foreground in Jacksonville, FL

    Pending vs. Closed Sales: Which Number Actually Predicts What Your Home Will Sell For?

    Which Home Sale Number Should You Actually Trust? You sit at the kitchen table with your laptop open and a cup of coffee going cold. On one screen, a neighbor's house shows as pending at a price that makes you smile. On another, a home two streets over closed last month for noticeably less. A third

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  • Downtown skyline under blue sky in Jacksonville, FL

    What Is an Elevation Certificate and Why It Matters When You Buy Near the Water

    Does the house you love sit high enough? You are standing on a back deck in Palencia, looking out over marsh grass that glows gold in the late afternoon. A heron lifts off. Your partner says it is the most peaceful view you have seen in months. Then your agent asks a quiet question. Has anyone menti

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  • White Mediterranean home in Fullerwood Park, St. Augustine, FL

    Counteroffers and Backup Offers: How Florida Negotiation Actually Moves

    What happens after you hit send on an offer? You have just sent your first offer on a house in Silverleaf. Your hands are a little damp. You are on your sofa in Chicago watching the phone, wondering what a quiet hour means. Then your agent calls. The seller has come back with changes, and there is a

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