• What Builders Are Offering in St. Johns County This Year,Joey Larsen

    What Builders Are Offering in St. Johns County This Year

    How do you actually get the best deal on a new build? Walk into a builder's model home in St. Johns County and everything is designed to make you fall in love, the staging, the finishes, the smell of new. What is not on display is the part that matters most to your wallet, the incentives. New constr

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  • Are Northeast Florida Home Prices Going to Drop in 2026?,Joey Larsen

    Are Northeast Florida Home Prices Going to Drop in 2026?

    Everybody is asking it, so let us actually talk about it It is the question I get more than any other, at open houses, at dinner parties, in text messages from friends up north. Are prices going to drop? Should I wait? Everybody wants someone to hand them certainty about the future, and I will not p

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  • Seller Concessions in Northeast Florida: What Is Normal in 2026,Joey Larsen

    Seller Concessions in Northeast Florida: What Is Normal in 2026

    What can you actually ask a seller to pay for right now? For a few frantic years, asking a seller to chip in on anything felt laughable. Homes went fast, buyers waived everything, and concessions all but disappeared. That has shifted. As the Northeast Florida market has found more balance, seller co

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