• Downtown skyline and street light in Jacksonville, FL

    Rate Locks and Float-Downs: What Northeast Florida Buyers Should Understand

    The Part of the Transaction Nobody Explains Until It Is Urgent You find the house. You write the offer. It gets accepted. And then somebody asks whether you want to lock, and the honest answer for most buyers is that they have no idea what they are being asked. It is one of the few moments in a purc

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  • Aerial view of downtown and the river in Jacksonville, FL

    What Happens to Prices When a Community Finishes Building Out

    The Day the Model Homes Close Is a Bigger Deal Than It Sounds If you live in an actively building community in St. Johns County, you have watched this happen in slow motion. A section fills in. The construction traffic shifts a half mile down the road. The sales trailer that has been there since you

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  • Bridge over the river in Jacksonville, FL

    When a Listing Expires in Northeast Florida, Here Is What Actually Happened

    The Sign Comes Out of the Yard and Nobody Explains Why You have probably watched it happen on your own street. A house goes on the market in April with good photos and a confident price. It sits. There is a price cut in June, another in August, and then one Tuesday the sign is just gone. No sold rid

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