• The Upgrade Move: Trading a Silverleaf or Shearwater Home for the Beach,Joey Larsen

    The Upgrade Move: Trading a Silverleaf or Shearwater Home for the Beach

    The Thought Usually Shows Up on a Sunday You drove out to the beach for the afternoon. Parked at Mickler's or down at Jax Beach, spent four hours doing nothing in particular, and then got in the car at five to drive back inland. Somewhere around the Palm Valley bridge, somebody in the car said it ou

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  • Duval County vs St. Johns County: What the Price Gap Really Buys You,Joey Larsen

    Duval County vs St. Johns County: What the Price Gap Really Buys You

    There Is a Line on the Map That Costs Real Money Drive south on US 1 or 9B and at some point you cross from Duval County into St. Johns County. Nothing changes. Same pine trees, same flat road, same sky. But the price per square foot on either side of that line is different enough that people plan t

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  • Georgia-Florida Weekend in Jacksonville: What It Is Actually Like,Joey Larsen

    Georgia-Florida Weekend in Jacksonville: What It Is Actually Like

    You Will Know It Is Coming Before Anybody Tells You It starts about a week out. Red and black in one driveway, orange and blue two doors down. RVs appearing in places RVs do not normally appear. Hotel rates on Baymeadows Road doing things that make no sense. And then on Friday, the whole city seems

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